What are The Top digital marketing trends for 2023? If your marketing team is struggling for inspiration or your current strategy has become stagnant, here are some fresh trends that will transform your future marketing efforts.
After all the benefits of digital marketing for your business are HUGE!! Focused targeting through data collection and an awareness of what works for your market is key. Digital marketing offers many opportunities to gain data and use that same data to improve the success rate of your marketing efforts. Optimising conversion rates and increasing customer loyalty are the main aim. However, gaining better credibility, a positive reputation and a following of customers will also validate the reliability of your business.
The digital market is constantly changing, as more people flock online and the demand for technology grows. As consumers, we expect a lot from online businesses, and user experience plays a big part in whether or not we buy a product or service.
With 4.6 billion social media users worldwide, businesses must start including these platforms in their marketing plans. So, what are the significant digital marketing trends we can expect in 2023? This article will look at the trends likely to appear and how they may influence your marketing efforts.
Gathering zero-party data through practices like form building
Big data has become significantly more important to businesses than ever before. However, privacy laws have changed the way we gather data. In 2023, a hot trend will likely involve businesses being more proactive in gathering intel through various practices. For example, form building can help find out information from your customers that could influence your next product launch or service.
Email marketing for product launches and small businesses becomes more influential
Email marketing is one of the best marketing methods currently being used. With 89% of marketers using email marketing primarily for generating leads, it’s a trend that will continue thriving into 2023. It’s highly accessible for brands and businesses to connect with their customers, and for product launches, it can significantly widen profit margins.
More creativity will come through marketing apps like SurveyMonkey
With so much competition and content to compete with, every piece of marketing you put out as a business must have the best chance of getting noticed and engaged. Creativity is key, and in 2023, it will undoubtedly become more prevalent. SurveyMonkey is an excellent example of utilizing creativity through email marketing.
Real-time messaging platforms will be great for data collection
Consumers want everything, and they want it quickly. With many marketing teams, real-time messaging platforms have become an excellent opportunity to reach customers quickly and directly for data collection. They can become a data hub that stores everything you’ll need to understand more about your customer than ever before.
Influencer marketing will continue to boom
Influencer marketing will continue to boom throughout 2023. It’s responsible for bringing in, on average,… well, let’s just say A LOT. So, whether you’re a beauty expert or a travel blogger, influencers will still be an integral part of your marketing efforts in 2023.
Check out the article on the art of creating an effective digital marketing strategy here!
If you are wanting to stay ahead of the pack check out the Top 6 Digital Marketing Trends due to dominate in 2024
