So, you have a brand new website now it’s important to ensure it can be found when customers search for local services or products. To achieve this, you need to improve your visibility in local search results. This is achieved by using a range of strategies such as optimising your free Google Business Profile and working on targeted local SEO. Read on to find out how to get a UK website seen locally:
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So, what can I do to increase my website visibility?
By following the steps below you will be well on your way to improving your website visibility:
Optimise your website for local search:
Make sure your website includes relevant keywords and phrases that local users search for. Such as the name of your city or region and the type of product or service you offer.
Create local content:
Produce blog posts or articles relevant to your local area. Such as events or news stories, to improve your visibility in local search results.
Register your website on local directories:
Listing your website on local directories helps improve your visibility in local search results. Making it easier for local users to find you.
Build local links:
Reach out to other businesses or local organisations in your area and request them to link to your website. This will enhance your visibility in local search results.
Utilise social media:
Create social media profiles for your business and regularly post updates to attract local users and drive traffic to your website.
Use Google My Business:
Optimise your Google My Business listing, which is a free tool that allows you to manage your business listing on Google, by adding your address, phone number, and website to increase your visibility in local search results.
Encourage customer reviews:
Positive reviews from customers can help improve your credibility and visibility in local search results. Encourage your customers to leave reviews on your Google My Business listing or other review sites.
Advertise locally:
Target local users through online advertising platforms such as Google Ads or social media adverts to increase traffic to your website and visibility in local search results.
As you can see, your UK website requires a range of strategies to be seen locally. This includes: optimising your website for local search, creating local content, registering on local directories, building local links, and creating a responsive UX design. While also harnessing the power of social media, using Google My Business, encouraging customer reviews, and advertising locally. By implementing these strategies, you will improve your visibility in local search results and attract more local customers to your website.
Let’s discuss your next project…
The Phoenix Web Services team will work with you to help raise your website visibility. We will ensure that your project arrives on time and on budget – and most importantly looks fantastic! Contact us Today!
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